Davidoff Cool Water Marketing Assignment

1.1 Current ProductDavidoff Cool Water 100ml is iconic silver and blue bottle with the soft figure of a feminine body and it flawlessly seizes the essence of natural beauty and the freshness of Cool Water, which is very suitable for the sensual woman. This exhilarating cologne perfectly combines the moist fragrances of citrus, pineapple and blackcurrant with the refreshing odor of ocean air. The benefits of the perfume is it can last for the whole day when applied on the skin during the morning and it is free from chemicals so the perfume can be worn securely. It is also very suitable to wear the fragrance to the office for a sensation of self-confidence or for cheerful enjoyment during stress-free weekends at home. When buyers purchase the product online, some websites offer free shipping’s and discount if consumers buy from their online shop.If purchasers buy at the retail shops, they usually receive some free perfume samples of other kinds of Davidoff cologne. Davidoff†™s company is now producing not only perfumes but also body lotions; deodorants, body sprays, shower gels and they also introduce perfumes not just for women but also for men. Women usually use the product because this Davidoff Cool Water 100ml is specially formulated for women only so most  female buyers usually buy this product to satisfy their needs. Buyers usually do research before obtaining this product by looking up on the internet or get reviews from people who have used this product previously, they would spend quite a long time looking for the product.There are two substitutes products, Davidoff sensual essence and sea rose Cool Water which is also for women, they would accept the product since most of the elements used in the fragrances are not much different. The first aroma was launched in 1984, the brand has become one of the most widespread perfume brands and it has been a worldwide bestseller for over 20 years. Cool Water is different from others because wearers usually explain that these faience’s make them feel like they have just marched out of an exhilarating bath or aroused from a long swim in the ocean. Cool Water derives in a rectangular semi metallic blue tall box and for label Davidoff is above the scent title: Cool Water.1.2 Current PricingDavidoff Cool Water is in a competitive market situation and the product is also a value determiner because many customers and retailers offer a wide variety of prices. Suppliers distinguish their proposals because there are many online shops proposing at different prices and many retail shops selling at extraordinary amounts to gain consumers attention. When consumers buy more or less of a Davidoff Cool Water, if the price increases then the quantity decreases a large number and vice versa. A rise or fall in price will not drastically affect the increase in price of demand and then the quantity reduces down slightly and vice versa.Business costs play a very vital role in defining the pri ce because they have to validate that they are making sure that they are giving the consumer the best price for them to be able to cover their production cost and make some profit out of it, so that they would be able to produce more products without facing any problems like shortage of money to manufacture more perfumes or other products. The current price is usually about the same as the competitors by setting the price not lower or higher than their opponents offer price so that the consumers would see the less difference in price and purchase from the shop that they would like it buy from. Some consumers purchase the product based on the pricing and some based on the product image, features and quality.The behaviors of consumers are based on many different purposes such as individual, emotional, communal and situational and when they purchase more often they become loyal customers. Most of the female consumers do not really care about the price of the product but what they mainl y focus on is the luxury brand that will offer more individuality, rank and hedonic value than non-luxury trademarks so those types of buyers are willing to pay at any amount to get the product that they want. On the other hand, there are some people who will only buy the creation if the product has high quality, unique features and presentable image because those types of consumers believe that the price that they pay should be worth giving for it.1.3 Current DistributionShoppers cannot purchase the produce straightforwardly from the industry that create it because on their official website they do not sell products but they only distribute their products to stores located in many different countries and cities which allows the buyers to have more chances of buying their product from stores near their places. In Singapore, Consumers can purchase this produce at Isetan, Tang plaza, Metro Paragon and Takashimaya shopping malls that are all located at Orchard Road. Isetan has many bra nches in Singapore but only Isetan Orchard sell Davidoff Cool Water.Isetan is located at 435 Orchard Road, Wisma Atria, and Singapore 238877. Customers can travel there by bus, train or car since it is situated in the center of the city, buyers can go there conveniently. The shopping mall is one of the most popular in the city-state because of its massive varieties, reasonable prices and good services. Within Wisma Atria, the store carries many types of popular brands like Calvin Klein, , Polo, BVLGARI,DKNY and many more which attracts the customers to visit their mall.Tang plaza is also located at Orchard road, which is not very far away from Isetan; just about 3 minutes drive from Isetan. Tang is famous not just because of their wide array of shopping objects for home but their innovative window displays. It also has many different types of stylish goods and services. The department store also provides a huge number of apparels for both men and women. Tangs plaza is very appropria te for everyone in the household and with the extensive operating hours until 11pm on Fridays and Saturday, where  all consumers can shop for longer hours. Characteristics of product that influence its distribution include distributors, wholesaler, jobbers and brokers. The main reason is for all socials to defend their own best benefits in the channel.The main factor when it comes to impelling its distribution is the way the product is gained by shoppers. For instance, perfume buyers usually want to try and know the odor of fragrance first before purchasing them, which means distribution is going to have to involve perfume testers for them to analyze it before buying the product. Many products are best retailed with the help of a live demo, so the distribution strategy will have to include some ways of conducting these demonstrations.1.4 Current PromotionTakashimaya is having a promotion for this August for National Day, which includes the store that sells Davidoff Cool Water. It is 20% off for any purchase of any items in the store so, which is a great bargain for all the shoppers in the country. Another recent promotions is the website www.singaporebestsite.com is having a series promotion which worth S$98 but they offer S$49 only if the product is redeem between August and September 2013. The product must purchase online in between the redemption period and send their product at via registered mail after a few weeks by giving them a call or dropping an email. These promotions advertisement are all over the Internet and also in some of the newspapers and magazine where people can easily find out about their special offers.Both promotions are sending the same message to consumers by letting them know that they are offering the best price for them and the difference between these two promotions would be that the consumers have to travel to Takashimaya to buy the product while the other one offers home delivery without having the buyers to travel to their pla ce. However, both promotions are both advertising through newspapers and magazine based on the massive audience coverage and high production quality. They also advertise by digital marketing because it is directed to a particular target market and also clear positioning. The current theme of the promotion is to make sure that their product fits in with a lifestyle and showing the consumers that whether it constructs an atmosphere or aura around the produce such as attraction, affection or  tranquility and that their product is for everyone all over the world.The business is trying to get as much as attention from the consumers so that they would buy more of their product in the future when there is no promotion period. By also giving them a piece of mind about how good their product is compare with other goods at a lower price. The sales are mainly for women because women tend to get attach with the product they like more than men. There are push and pull strategies in the busines s world, the push method is to go after the negotiators who push the regulars by offering bonuses and the pull approach is to emphasize communication on end consumer so they demand the product from the intermediary. 2.1 Definition of the brand positioningPositioning owns a part of consumer’s awareness and it is not what you organize to the product, it is what you perform to the mind of the viewpoint. Brand positioning is to position a product/service in the minds of shoppers compare to their challengers. It is one of the most significant steps any business can take on the road to the accomplishment. For small businesses, their motivation for the effort itself is usually little because they would rather be managing to the hundreds of other duties asking for their attention. It also brings to light the capability of the goods or services by showing the alternative paths and also reveal new opportunities.Brand positioning distinctly defines the crucial things such as regulating originality by making sure the product is more unique than other products, determining the unique position in the indicated market, classifying competitors because strong and fierce competitors have esteemed power and defining the necessary financial plan to enter the market because it is favorably suggested to pair up with a brand professional or graphic designer who truly comprehends labeling.2.2 Brand positioning in relation to the brand/productCapabilities of the brand are that the brand is very different from others based on the smell, price, packaging and labeling. It is very well performs by helping the users to last the scent for whole long day, the quality of the fragrance is very high because it was first introduced in the year 1988,  which is almost 25 years since it was released so it already gained consumers attentions since then so the performance standards of this product is high. The customers like the product due to the fact that it gives you the feeling of cool w ater when they apply on their skin, which helps them to be free from stress and for relaxation. Davidoff products are one of the top brands in the world so when people uses this product they feel proud and have more confident in the crowd so the customers purchase this product to stand out in the crowd. Customers want them to be seen as people who are rich enough to spend their money to buy the branded products and give others a message that they are rich.3.1 Geographic SegmentationSingapore has a climate, which is categorized by constant temperature and pressure of high humidity and plentiful rainfall. In single month rain is experienced but there is no wet or dry season and the weather is always sunny. Due to the hot climate, people residing in Singapore need perfume that will help them cool down and also refresh them and Davidoff Cool Water can help them by giving them a good start by applying it on the skin in the morning when they go out. Singapore’s population was appro ximately around 5,312.4 thousands in 2012 where there are more female residents than men. It is an obvious statement that women go shopping than men so which means the product is suitable for people living in this country. Singapore is also considered as one of the most developing countries in Asia, so most of the people inhabiting in this country can easily afford to buy a bottle of perfume at a reasonable price.3.2 Demographic SegmentationIn the year 2012, The percentage of working adults in Singapore are 50%, which means those people can make more income then teenagers and senior citizens and when it comes to Literacy and education, the percentage of university graduates is 45.9% in 2011 and the total employment in December 2012 is 3,357.6 thousands. Each and every working adults are almost earning average household yearly income of approximately about S$9,618, which is a  huge amount of income compared with people working in other countries like Myanmar, Thailand and Cambodia and so on.People working in Singapore are very serious and particular about their work so they are very keen to earn money and that is why their country is developing more and more. In Singapore, not just Singaporeans reside in this country but also other ethnic groups also reside in the country such a Chinese, Malays, Indians are others including people from western countries like America, Russia, Switzerland and many more but the majority are the Chinese people so with the amount of money that working adults earned each year they can buy Davidoff Cool Water undoubtedly.3.3 Psychographic SegmentationThe routine, daily behaviors, relevance and ideas on various matters create the characteristic of each group. Lifestyle of people in Singapore are mostly stressed out depending on what age they are. For example, teenagers are worried about with their schoolwork while working adults are strained about their job and the senior citizens are agitated with the living cost in Singapore. In or der for them to cool down and refresh their min Davidoff Cool Water would be very suitable for them.There are altogether 10 segments in Ryan Morgan Values Segment. Basic Needs, Real Conservatism, Traditional Family Life, Conventional Family Life, Young Optimism and Socially Aware represents customers’ price opportunities, desirability to origination and perceived permissiveness. VALS classification states that trendsetters have high assets and high invention while survivors have low supplies and invention. The primary motivations include Ideals such as intellectuals and supporters, Achievement such as highfliers and seekers and Self-Expression such as experiencers and creators.3.4 Behavioral SegmentationBased on newspapers and magazine, people living in Singapore could afford to spend enough amount of money to purchase one or even more bottles of Davidoff Cool Water with their income. The benefits that customers usually expect are the odor of the smell, quality, brand and pri ce of the product.Majority of the woman prefers the good smell of the perfume so that they could feel confident in the crowd after wearing it. When it comes to loyalty people in Singapore are believers they are mostly family and community oriented people who also makes them loyal to their brand so after they started using the fragrance and if they like it, they become loyal to the product. People residing in Singapore not just in the country but also for everyone, price is very sensitive to them, they will search for the stores that offer the lowest price of the product that they would like to purchase so they usually buy products during the period of promotions and sales.

Critical Analysis on a Tale of Two Cities

Chelsey Cardwell Dual Credit English 1/3/12 Mr. Burns A Literary Analysis of A Tale of Two Cities I. Introduction Charles Dickens’ twelfth novel, A Tale of Two Cities, was written to show all of the good and evil that was present during the French Revolution. He uses the two main cities, London and Paris, to represent this, and then ties in a love story with many different symbols of good and evil such as Darnay and Carton, Madame Defarge and Miss Pross. In his novel, Dickens also shows both sides of the revolution with the peasants and the aristocracy. He expresses how they are both evil although the peasants are the people who we would be accustomed to feel pity for. An example of this is when the Marquis runs over a peasant boy in the streets and only fears that his horses might have been hurt. Monsieur Defarge runs to Gaspard (the father of the child) and says â€Å"Be brave man, my Gaspard! It is better for the poor plaything to die so, than to live. It has died in a moment without pain. Could it have lived an hour as happily† (102)? This is a heart wrenching quote that allows the reader to understand just how atrocious the peasant’s lives were; that is was a relief for a child to die quickly than to live out their life as a peasant being stepped on by the aristocracy. Dickens’ novel, although challenging to some, has a great message of hope and positive change with an enjoyable depiction of true events during the French Revolution. II. Themes The most obvious theme seen throughout the book is the idea, and need for transformation. The repetition of the words â€Å"recalled to life† presents most of the change that occurs. This theme applies to Doctor Manette, who is recalled to life when Mr. Lorry and Lucie bring him home from prison and cure his unhealthy mind, giving him another chance at having a life with his beloved daughter. Carton is also recalled to life, for example he describes himself to Lucie as â€Å"self-flung away, wasted, drunken, poor creature of misuse,† and Lucie replies by asking Carton if she can recall him to a better ways (â€Å"Overview† par 3). Carton sacrifices himself to allow Lucie to be happy. He says â€Å"It is a far, far better thing that I do, than I have ever done; It is a far, far better rest that I go to than I have ever known† (360). At the end of the novel, the narrator describes what Carton’s last words would have been. He tells how Carton envisioned Lucie having a son and naming him after Carton, he says, â€Å"I see him winning it (his name) so well, that my name is made illustrious there by the light of his. I see blots threw upon it, faded away† (360). He knows this child will live the life he should have, and in a way continue to redeem Carton for wasting his own life. Roger Cly is also seen within this theme; â€Å"Cly’s death and burial as an Old Bailey Spy, complete with an enraged London mob, is a fraud, a means of his escaping England with John Barsard. Cly, too, then, is â€Å"buried† and resurrected† (â€Å"Themes and Construction† par 4). Transformation is also evident throughout France because of the strict, evil aristocracy. The peasants believe revolting will give them the change they want, although it only makes the situation worse. Another important theme within the novel is revenge. Dickens creates entire chapters on the Marquis to show how horrid the aristocracy was, and yet he also condemns the peasants for revolting to it. Near the end of the novel, Dickens says, â€Å"Sow the same seed of rapacious licence and oppression over again, and it will surely yield the same fruit according to its kind† (355). This shows his idea that if they continue teaching their generations the same beliefs that they have, a greater change will never be obtained. Another example of the unruly people is when the do the Carmagnole around Lucie as she waits for the imprisoned Darnay to hopefully catch a glance of her. The Carmagnole was known as the dance of the revolution that was very wild and grotesque, which was headed by The Vengeance; this showed the deranged, mad actions of the peasants. Revenge is also what drives both sides of the novel (the love story and the revolution). The peasants are constantly trying to revolt against the higher-ups for revenge for their treatment. On the love side, Lucie and Darnay would have lived happily ever after had Madame Defarge not had Darnay charged and sentenced to death for revenge of her slain family by Darnay’s family. Madame Defarge’s best friend’s name is even The Vengeance, which shows how vengeful that particular group of peasants really was. Madame Defarge says, â€Å"Let me but lift my finger! She seemed to raise it, and to let it fall with a rattle on the ledge before her (Lucie), as if the axe had dropped† (325). She will not stop and be satisfied with the death of the last member of the family who killed her family; she vows to get Lucie also. When she attempts to carry out her promise, she loses her life in a tussle with Miss Pross; her incurable desire for revenge brought her own death upon her. Imprisonment is another obvious theme within the novel. Dickens begins his novel with Doctor Manette being finally released from his imprisonment. Darnay is also later imprisoned many times, and is eventually sentenced to the fate of the Guillotine. In a sense, Carton is also imprisoned but it is an internal conflict within himself rather than a physical imprisonment. He is ultimately set free by giving up his own life so that Darnay and Lucie can live theirs out together. Imprisonment also coincides with the theme of family. The importance of family is implied with the reuniting of Lucie and her long lost father. Doctor Manette was locked away for some time, and he was unable to recognize his own daughter. When Monsieur Defarge begins to question Lucie’s father, he answers with a voice that Dickens describes as â€Å"lost the life and resonance of the human voice, that it affected the senses like a once beautiful colour faded away into a poor, weak stain† (37), and the love and realization of his only family member left is what brings him out of this trance like state. Lucie marries Darnay and the hope at a long happy family is given, until Darnay’s life is to be taken. Carton realizes Lucie will only be happy with her family, and he loves her and knows she does not deserve to be without her family again, so he decides to switch places with Darnay. Class is also an evident theme within the novel that is shown mostly within the violence between the aristocracy and the peasants. The aristocracy is so arrogant, that they have no other care in the world other than themselves. The Monseigneur sees himself so highly that he must have four men to serve him his chocolate, the narrator tells the extent of this by saying, â€Å" Deep would have been the blot upon his escutcheon if his chocolate had been ignobly waited on by only three men; he must have died of two† (96). On the other side, the peasants are so low that when an innocent child is killed in the streets, the aristocracy doesn’t care, and the child’s father is told to be happy that the child is gone to a better place and doesn’t have to live the life they are living (102). III. Symbolism Dickens uses many examples of symbolism throughout his novel, many being quite evident to the reader. When wine is spilled on the streets and all of the peasants rush to it to drink all that they can, a man writes the word blood on the wall, which is exactly what the wine stood for, all the blood that will be spilled in result of the revolution. The owner of the wine shop looks at him and says, â€Å"What now? Are you a subject for the mad hospital† (29)? The owner is calling the peasant crazy for writing it, which makes him a symbol for all the crazy peasants who cause the spill of blood later on in these exact same streets. Blood is also symbolized after the reading of the old letter written by Doctor Manette, the court room is described by giving off â€Å"a sound of craving and eagerness that had nothing articulate in it but blood† (317). This exemplifies how everyone wanted the blood shed of Darnay after such evidence was found coming from Doctor Manette. Symbolism is also used with Dickens decision in use of characters. Madame Defarge and Miss Pross symbolize good and evil, and this is also shown with the families they live within. The two cities referred to in the title of the book, London and Paris are symbolized within Darnay and Carton. Darnay is the civilized London, and Carton being the corrupt Paris. Carton receives a chance at redeeming himself and making everything change for the better, which is exactly what Paris needs, and is what the peasants are all revolting for. He also uses this aspect of good and evil within the opening lines of the book, â€Å"It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness† (1), by beginning the book with these lines, Dickens is foreshadowing all of the dark and light events that will come about during the book. More symbolism within the characters is evident when Carton is awaiting his death and he meets his love match. This was symbolic to him in that he has done the right thing and has redeemed himself of his wasted life. Dickens narrates in the novel that the ones watching Carton die thought him to look â€Å"sublime and prophetic† (359). He was ready and content with his decision. Another example of this is Madame Defarge’s knitting. Greek Mythology links knitting to vengefulness and fate; the goddess (Nemesis) of indignation against evil deeds and undeserved fortune is the category Madame Defarge falls into (â€Å"Nemesis† par. 1). The Golden Thread is also a symbol; it is referring to Lucie because she weaves herself through people’s lives and brings them into a chance at having a better future (her father, and Carton). The Marquis is a symbol of corrupt France. â€Å"It appeared, under the circumstances, rather agreeable to him to see the common people dispersed before his horses, and often barely escaping from being run down† (101). He obviously enjoys the torment and fear of the peasants and has no sympathy for them at all, which is symbolic of the whole French aristocracy’s feelings. They viewed the peasants â€Å"as if they had been mere rats come out of their holes† (102). Another very important symbol dealing with the revolution is the Guillotine. â€Å"All the devouring and insatiate Monsters imagined since imagination could record itself, are fused in the one realization, Guillotine† (355). This is how Dickens describes the guillotine to show how appalling and evil of a symbol it stood as during this time. The guillotine was also referred to in the novel as the â€Å"sharp female newly-born† (241) showing its popular role in the revolution. IV. Irony Dickens uses many different examples of dramatic, verbal, and situational irony to add excitement to his novel. Verbal irony is evident as the book progresses. It is discovered that Jerry Cruncher is not an honest tradesman, but a sneaky resurrection man. He ruins his honesty title by lying to his son about his job and saying that he is only going fishing. The verbal irony within this is when Jerry is called â€Å"an honest tradesman† (155). Dramatic irony is shown when Carton trades places with Darnay. It is ironic because we know what has happened and no one else is yet aware, and then everyone but Darnay’s family believes he is really put to death. The Vengeance says, â€Å"Evermonde will be despatched in a wink, and she not here! (357). She, along with everyone else, believes the Evermonde family is about to be finally vanquished. Situational irony occurs when an old letter written by Doctor Manette is brought into Darnay’s trial, it is a written account of how the Evermondes raped and killed a helpless woman and her family which is evidence condemning Darnay’s name. It is never expected that Doctor Manette could be used against Darnay because he has accomplished so much to help him. â€Å"And all the worse for the doomed man, that the denouncer was a well-known citizen, his own attached friend, the father of his wife† (318). Another example of situational irony is Doctor Manette becoming the father-in-law of a member of the family who almost took his life away from him forever. V. Characterization Dickens depicts his characters well, and spends line upon line describing them to allow the reader to gather the image he wants them to see. Sydney Carton is the most dynamic, and the author shows this by writing how his thoughts clear and he decides to trade places with Darnay out of his love for Lucie and want for her to keep her family together that she so strongly needs after her growing up an orphan. Doctor Manette is shown as a man of mystery in the beginning of the story, â€Å"every human creature is constituted to be that profound secret and mystery to every other† (10). He is a mystery to Lucie and Mr. Lorry, and then Dickens brings him out of his shell by giving him a relationship with Lucie. With the characters Carton and Doctor Manette, the author shows us how vital relationships are, and how they can affect a person and their actions. Dickens doesn’t characterize Lucie and Darnay very much, but in a sense he has no need to because the other characters control their fate. Dickens chose Madame Defarge to depict the revolution; and it is her vengeful attitude is what brings her to her death, when she goes after Lucie and is shot during a fight with Mrs. Pross (352). VI. Point of View Dickens wrote A Tale of Two Cities in third person omniscient, and he reveals thoughts, emotions, and reasons for each characters actions along with historical text which adds much spice to the novel. By choosing to write in third person omniscient he keeps established, clear motives and does not keep the writer in the dark about anything which keeps them itching to read further. This also adds much effect on the book when Carton surprisingly buys drugs and exchanges places with Darnay. VII. Conclusion A Tale of Two Cities is a novel that has thrived throughout the years, and is so appealing because it is a mixture of true historical events entwined within a love story. Dickens was a very talented writer, but it is best for a reader to do prior research before they engulf in the task of reading the novel because Dickens uses so many words to describe one person, place, or thing which makes it difficult for many readers to keep their mind within the book. For example, in the very first chapter of the book, Dickens uses two and a half pages just to tell about France and England rather just coming out with what was going on at the time. Works Cited Atsma, Aaron J. â€Å"NEMESIS : Greek Goddess of Retribution & Indignation | Mythology, W/ Pictures. † THEOI GREEK MYTHOLOGY, Exploring Mythology & the Greek Gods in Classical Literature & Art. Theoi Project, 13 Oct. 2000. Web. 27 Dec. 2011. . Dickens, Charles. A Tale of Two Cities. 1859. Upper Saddle River, NJ. Prentice Hall, 2005. Print.

Discuss Question Assignment Example | Topics and Well Written Essays - 500 words

Discuss Question - Assignment Example ability of the mobile application, Zara mobile application is a weak application since it does not support other operating systems such as Android and windows, on the other hand this application does not have enough detail of what is being sold and instead displays a single picture of the clothing items and the other crucial details do not exist anywhere. In the real sense it better to opt for a window shopping than actually buying anything using the mobile application. Also the updates released for the Zara mobile application do not seem to address any problem of the mobile application efficiency and instead the updates makes the mobile application weak for `the major countries. Mango mobile application is a marketing mobile application which operates with the Ios operating system that runs on I pads and I phones. This application is used in marketing clothing online through advertisements on I pads and I phone. This application gives clear details and pictures of what the seller has in stock. It also enables the user to view different clothes with their prices indicated clearly for good purchasing. Unlike the Zara mobile application, this application can be used for window shopping as well as for purchasing clothes since it gives in details the prices, sizes and brand of the clothes as well as the pictures of different clothes. This is a mobile application that is used to market various clothing products in the internet market. It is a mobile application that supports I pad and I phone gadgets using the Ios operating system from MAC (Skepys, 2013). This application is the best application compared to the rest; it gives information of various clothes in details and in wide selection. Clothes displayed by this application are displayed in categories and thus makes it easier for one to make a good decision and so far so good it is the best application for the clothing industries in terms of advertisement. I t displays pictures of the products clearly and has

Electromagnetic induction Assignment Example | Topics and Well Written Essays - 2250 words

Electromagnetic induction - Assignment Example This paper illustrates that in magnetic induction, the induced elctromotive force or emf in a closed circuit would be equivalent to the time rate of the magnetic flux passing through the circuit. Electromotive force, emf is the energy gained per unit charge that passes through an electric conductor such as a generator. Emf in any circuit is measured in Volts, and a source to give the emf is applied to power up the circuit. On the other hand, in magnetic induction, the magnetic flux will refer to the amount of magnetism or the strength of a specific magnetic field.   Two laws are important in understanding and explaining electromagnetic induction. These are the Faraday’s law and Lenz’s law. Farad’s law states that any charge passing through a magnetic field of a coil of wire will produce a voltage (emf) to be induced in the conductor. A voltage will always be produced despite the charge of the conductor or the magnetic field. The figure below summarizes Faradyâ €™a Law by explaining how voltage is generated between a conductor and a magnetic field in what is termed as magnetic induction. On the other hand, Lenz’s law is an important law that explains how magnetic induction occurs, and how flux is generated in a magnetic field. In the definition of Faraday’s law above, any emf generated by a charge in a magnetic flux will have a polarity of the induced emf in a way that produces current, with a magnetic field opposing the charge producing it.... nition of Faraday’s law above, any emf generated by a charge in a magnetic flux will have a polarity of the induced emf in a way that produces current, with a magnetic field opposing the charge producing it. Therefore, Lenz law explains that the induced magnetic field in a loop of wire will at any time act to keep the magnetic flux in the loop constant. That is; an induced field will always act in the direction of an applied field in trying to keep it constant. This experiment was aimed at demonstrating the two laws and their applicability magnetic induction. Aim The aim of the practical was to investigate the behaviors of coils and magnets in a magnetic field created by current, testing Faraday’s and Lenz’s laws, and testing the behavior of a transformer that uses the two laws above to produce electric current. Equipment provided Coils, LV transformer DC voltage source Analogue multimeter/ galvanometer Bar magnets and small compass. Safety Precautions in the Exp eriment Safety shoes were worn throughout the experiment, no damaged equipment or tool was used in the experiment, and all electric connections were ensured to have a grounding connection. In addition, before the experiment, all electrical equipment was well grounded to avoid any shaking, which could affect data collection. Procedure Two magnetic bars were placed and a compass used to trace any presence of a magnetic field and its direction at different points around the two magnetic bars as shown below. In measuring Iin In measuring inductance, an electronic bridge was used to measure the inductance of an air-core coil. The coil resistance was recorded, and the relevant dimensions of the set up measured and recorded. The following formula was then used to detect the number of turns of the coil L =

Nursing Research and Evidence Based Practice Assignment

Nursing Research and Evidence Based Practice - Assignment Example have a strong family history for atherosclerotic vascular disease, diabetes mellitus, or hypertension with attendant risk factors for cardiovascular disease. According to Deswall and Mann (2006), the use of ARBs in heart failure patients significantly reduced mortality and morbidity rates. For asymptomatic Stage B patients (left-ventricular dysfunction), vulnerability can be reduced using therapies that diminish the risk of procuring additional injury, remodeling process, and progression of the disease. Studies have shown that a number of barriers prevent the effective use of best available evidence. One of the barriers to implementation of evidence-based practice for heart failure patients is the lack of time and educational skills to handle the heart failure patients. This implies that there is limited relevance to practice. Chan (2012) argues that people who were educated almost 25 years ago probably did learn about EBP. Most nurses are finding it difficult to change their behaviour, as well as the constraining power of the phrase, â€Å"That is how it is done here.† This leads to inappropriate service delivery. One way of overcoming the educational barriers is through ensuring that the educators spend more time teaching the students on how to carry use research in practice since it improves their skills and knowledge. Adams (2010) notes that the nurse leaders need to place adequate evidence-based practice mentors at the bedside who will work closely with the clinicians thus assisting them to learn skills along with implementing them consistently. Finally, evidence has shown that most healthcare practitioners are often not aware of the latest evidence-based guidance. As a result, there is need to ensure that the healthcare professionals including the front-line supervisors to be conversant with the new evidence-based guidance so as to effectively perform their roles especially when handling heart failure patients. Deswal, A., & Mann, D. L. (2006).

Managing the Artist Case Study Example | Topics and Well Written Essays - 2500 words

Managing the Artist - Case Study Example His development in the music scene has recently seen him fall out with the recording company that signed him up because of losses that he was making. Therefore, the work considers personal management as a contributing factor to his down fall and hence proposes a way in which Jackson should follow in order to get a new recording deal from the theory mentioned herein. In doing this, his music career would start to follow in the right track. This text intends to look in to the artistic works of the musician Leon Jackson. It intends to unravel the themes envisaged inside the music works of this famous and renowned music artist. In identifying the nuances in his musical work, and management plan would be developed that would provide and exemplary basis in which Leon Jackson could use in furthering his career in the music industry with out managerial problems. Leon Jackson is a musical artist of this current time. He was born in December of 1988 in the country of Scotland. He began his career in the music industry as of 2007. The music genres that he exhibits in his songs are adult contemporary, pop and jazz. Leon Jackson music career became noted in the year 2007. This is when this music artist came to be known in the international music scene. Leon Jackson musical career was discovered and uplifted when he joined and won in the X Factor. The x-Factor was and is a UK based television series that encompasses talented upcoming musicians in discovering their vocal abilities. The participants compete among each other through the vocal tasks they are given and a panel of judges grade their performance which is further influenced by the public voting for their favourite contestant. Jackson advanced through the many stages of the X Factor in escaping elimination. He eventually reached the finals where he was awarded a one million contract music recording deal. The deal was sponsored by the Syrop music company, a branch of the popular Sony BMG music entertainment group. (BBC News, 2007) His first single debut was the song 'when you believe'. This song he produced after winning the X factor in the same year, 2007. The song was ranked among the top Christmas songs of the year. The original song was composed by Stephen Schwartz as a soundtrack to the animated movie 'The Prince of Egypt'. The song was first sung and released by vocalists Mariah Carey and Whitney Huston in a pop genre for the movie. The song exhibits a love theme according to its original composition for the romantic film it was prepared for. In 2008, Jackson was invited to the Wembley arena to do a performance to the song 'lost'. The song of pop genre was done by the Canadian singer Michael Buble. Buble welcomed Jackson to perform the song in a duet. (Holly wood grind, 2008) Still in the same year, Jackson released his first original single which topped the position three in the UK music chart and number eight in Ireland. The single was tilted 'don't call this love' and its theme was based on love relations. This performance in the charts made him begin producing more songs of this theme that has seen him become one of the most popular pop music artists in the UK. (A charts, 2008) Personal management and artists In divulging in to the management of artists, this section would look at personal managers as a theme in artist management. This section would trying to look at the

Globalization and State Power Essay Example | Topics and Well Written Essays - 3250 words

Globalization and State Power - Essay Example The South keeps on widening, it cannot be gainsaid that the political and military repercussions of this schism can significantly change the complexion and direction of inter-capitalist competition that, in turn, urn alter global politics in a manner that could change the nation-state as we now know it to be. In political society, we have governments (parliament the s; the legislature, executive, and judiciary), dominant political parties ("leftist", "centrist" and "rightist"), the police, the military service, penology, welfare service, central banks and national treasuries. The Constitution, of course, since it codifies the ideological will of political society. Many social foundations and educational institutions fall in this sphere. Included, too, are international global associations (World Bank, International Monetary fund, World Trade Organization, ASEAN, NATO, Warsaw Pact), etc. Civil war and war between states fall in this chunk. The capitalist nation-state is an embodiment of political society. The nation-state still clings to the throne as the prime cultural institution in contemporary political society. It is, however, fast losing grip. The end of the Cold War and the powerful wave of Globalization vastly reconfigured the world order. We have seen the end of the old colonial world and the rise of Islamic militancy in the mid-90s. Post-Cold War globalization served to unleash many pent-up social contradictions previously held hostage by the Cold War, like racial and ethnic clashes both within the North and South alike. The most profound changes, however, are in the economic realm. Globalization—the accelerated expansion and heightened contradictions of international capitalism -Â  is bound to intensify even more within the decade. (Hirst & Thompson, 2000) Vicious international competition among highly industrialized capitalist nation-states animates the world order. Economic globalization was mainly corporate-led.

International Trade 2 Essay Example | Topics and Well Written Essays - 250 words

International Trade 2 - Essay Example Free trade is not perfect and as you mentioned in your response it also has disadvantages. In the United States a lot of factories have closed down because the firm’s owners decided to move the operation oversees in search of cheaper labor and lower operating costs. I agree with you that imposing barriers of trade is a counterproductive strategy. Most countries around the world have moved away from protectionism practices that impose barriers of trade and instead they are joining the free trade movement. There are many bilateral and multilateral trade agreements worldwide including NAFTA, MERCOSUR, TPP, and G-3. You are correct in your premise that the decision of using free trade should be made by the governments of each nation. Sometimes governments have to move away from free trade in certain industries in order to protect a local product. Protectionism practices are often used in the agricultural industry. Trucknews.com. 23 March 2012. â€Å"NAFTA trade totals reach record level in 2011 at $904 billion. 8 April 2013.

Employee Recruitment and Retention Research Proposal

Employee Recruitment and Retention - Research Proposal Example Considering this worldwide demands, labor force also needs to acquire more broad skills as well as continuous learning in order to utilize technology efficiently. Understandably, building, operating, and maintaining the petrochemical plants, marketing and distributing of different products, require technical expertise (Dolan, 2004; p 117) critical in the recruitment and retention procedures in a company. As oil and gas companies continuously expand, they are also confronted with labor crisis which brought about by the layoffs made previous years ago and the labor force has continued to shrink according to various petrochemical companies (Parry, Davidson & Clark, 2006; p 2, par 1). The Human Resource Departments of different Oil & Gas Producers added (2005; par 1-2 ) that they are facing one of the greatest challenges companies have encountered in the recent years. Undeniably, pool of engineers in the industry is aging. In United Arab Emirates for example, the mean age of production engineers is around 48. Therefore, HR departments are quite pressured to prepare for the replacement of their aging workforce by the young professionals within the coming years (AME Info, 2005; par 1-2). Besides, competition in the labor market these days is very tight. Khafji Joint Operations (KJO), an oil and gas company of the jointed Saudi Government and Arabian Oil Company (AOC) in accordance with JPPOA or Joint Petroleum Production Operations Agreement operates consistently. The company prioritizes Saudi & Kuwaiti nationals to fill in vacant positions either through worker internal transfer within KJO, or via the Internal Training Program such as KJO training center. In the event that vacant posts are not filled in, Executive Management may announce and seek the assistance of accredited employment agencies to invite applicants outside Saudi Arabia; accommodate them schedule them for panel interviews, oral and written examinations and if they qualify, may undergo a comprehensive medical examination prior to employment. The above stated scenarios suggest for a review of current practices in Human Resources management; thereby challenging HR managers to formulate better agenda. This study will be an offshoot to the future human resource issues that have been forecast in most researches; and may be confronted within KJO on skilled labor shortages and dissatisfaction of their employees. Objectives This study primarily aims to assess the employee recruitment and retention process of Khafji Joint Operations (KJO) and shall achieve these objectives below: 1. Determine the recruitment and retention models adapted by Khafji Joint Operations (KJO). 3 2. Review the evidences on effectiveness of recruitment and retention policies in Khafji Joint Operations (KJO). 3. Describe the characteristics of individuals who enter in in Khafji Joint Operations (KJO) in terms of:

Who is responsible for the sexual activities , the woman or the man Essay

Who is responsible for the sexual activities , the woman or the man - Essay Example ue that the responsibility for sexual activity lies solely with the woman, others feel that it lies with the man and yet others maintain that it lies with both partners. Julia Serano, for instance, maintains that women must take some responsibility for the way men behave. He argues that if women do not reward men love or sexual relationships, then men will become bad boys (Serano 16). This paper will first attempt to explore whether Serano is guilty of blame shift in light of sexual activity. Secondly, it will examine how responsible men and women are in sexual activity. Serano’s argument that women must take some responsibility for the way men behave has met serious opposition from many women who feel that men should be held responsible for their actions. Nevertheless, Serano’s assertions appear to reflect the reality in the contemporary society. This is because the behavior of a majority of men are shaped by how they are treated by their women. This means that if the women fail to fulfill the obligation conferred upon them by rewarding their men with love or a satisfying sexual relationship then the man will most likely not behave in the right way as emphasized by Evans (33). Love and sex are very crucial elements in any marriage and must be fulfilled by both partners (Hek and Hoggart 16). In this regard, men are expected to show love to their wives and be ready to play sex when need be. On the other hand,women, are ought to show their husbands love and reward them with sex for enjoyment and for procreation. However, just as Serano noted, a woman mostly takes the greater responsibility of their partner’s behaviors with regard to love and sex (Serano 21). In this regard, Hek and Hoggart note that men who are loved by their wives and rewarded with a good sexual relationship tend to become good men and stick to their relationships as opposed to seeking love and sex out of wedlock (18). In addition, such men also tend to show greater responsibility in the

Using Affirmative Action to Promote Womens Essay Example for Free

Using Affirmative Action to Promote Womens Essay The empowerment of persons who are vulnerable and excluded, promotion of social justice and equity are the main concerns of social policies, and this should transcend all aspects of society, including participation in governance and decision making. Inspite of the pivotal role women in Ghana play within the family, they are invisibly represented in governance and decision making sector of the economy. This is because there is no concrete policy measures in place to ensure that the structural inequality between men and women are taken into account in promoting participation in policy decision. Efforts are being made at various levels to address the marginalization of women in Ghana’s politics and other spheres of life, but this still remains an area of concern. In a country where women constitute about 51 percent, their involvement in development issues and political leadership should be of grave concern, and given due consideration. Affirmative action Policy is therefore viewed as the appropriate instrument to enhance women’s participation in governance and decision making in Ghana. This paper will therefore review women’s participation/empowerment in Ghana; outline various commitments seeking to enhance women’s participation in Ghana; the Affirmative Action Policy and finally look at expected outcomes of the Affirmative Action Policy and how it will enhance women’s participation in Ghana. WOMEN’S PARTICIPATION IN GHANA Although there is no law in Ghana that prevents women from participating in politics or in areas of Ghana’s economic or social life, women are generally under-represented in politics and in public life. There seems to be no long term strategic framework put in place to address this failure. This has been attributed to a lack of political will and a deficient commitment to gender equality among political parties. Gender advocates have asked that government and its agencies, political parties and relevant public and private institutions should take actions that ensure and assure their active commitment to improving the current situation of women’s low representation in politics and public appointive positions at all levels.

Information Technology Advances In Hotel Industry Tourism Essay

Information Technology Advances In Hotel Industry Tourism Essay 4.1 Introduction Differentiation in competitive services virtually in all sectors has been characterized by growing commoditization Six Degrees, (2011) The purpose of this research was to identify the impact of Multi sensory marketing in Hotel industry, how modernization in Information technology trends reflect in Hotel industry and how International Hotel Chains compete in markets across India, UK and Singapore. The same has been discussed in Chapter 2 The surveys and interviews (structured and unstructured) generated the data apart from direct observations at brand agencies specialized in sensory branding. Throughout the process of research findings and gathering, the author was influenced (and indeed acted as a benefit) by the 5 years experience in hospitality industry. Communication therefore was smooth, flowing and evidently corporate as expected ensuring the interviewees were aware of the ethics followed in conducting this research. What acquainted as a golden thread in the research during the findings process were the objectives and research questions. Critical analysis of the impact of multi sensory marketing in Hotel industry Influence of Information technology on growth and development of Hotel industry Critical analysis of International Hotel chains and their competitive edge considering sensory branding in UK, India and Singapore. Recommendations on future research prospects, academic literature proposition and conclusion 4.2 Current trends in Hotel Industry The above topic is discussed in chapter 2, however the author has considered the impact of sensory branding in International Hotels considering each sense, what problems did International Hotels face and how the sensory branding strategies actually created a revolution. (Scentair, 2011) With the great economic crisis, political unrest, unfavorable factors evidently declined sales of travel accommodation by 4% in 2009 to  £10.3 Billion where London, Manchester and Edinburgh saw a decline in average daily room rate (ADR) by 8% (Euromonitor, 2009). Table 4.1 shows the Sales trend from 2004 2009 Even with these declining figures, restructuring, International Hotel Chains have ramped. (4hoteliers.com, 2011). Table 4.2.2 shows the World Travel Awards in Excellence, Business Services in Travel Accommodation, Nominees and the winners) Table 4.2.2 (Source: World Travel Awards, 2010) 4. 3 Information Technology advances in Hotel Industry The survey findings relating awareness of modernization in Hotel industry was time consuming. Unstructured interviews conducted at Ramada Jarvis Birmingham, Newcastle under Lyme, Marriott Birmingham, Hilton Park Lane reveal that the marketing triangle (consumers, organization and employees) were now remarkably aware how information technology influences corporate. Retail Travel giants like Tripadvisor forged a virtual relationship with consumers. My providing first hand information to consumers, the website translates the word of mouth into a World of mouth philosophy (Hotelmarketing.com, 2010). 88% of Tripadvisor visitors were influenced by the comments posted by first hand consumers. With corporate travel growing to 52% in travel and tourism in 2010, tripadvisor is one of the highly trusted sources for corporate buyers as well as domestic consumers. How a Guest iss purchasing decision influenced with Information Technology? The author has read a lot of articles of current trends introduced in information technology within the hotel industry. While conducting the unstructured interviews, the latest design in Information technology was a popular discussion. Accordingly, The InterContinental Hotel Group, introduced iPad2s in 10 hotels globally. The reason for doing so was to provide real time, recommendations to Guests (even corporate consumers). A 360 virtual concierge provide maps, videos and information (Melanie Nayer, 2011). Technology, space and color concepts create an edge to develop a Hotels persona, however more so is partially dependent on how functional the Hotel is. Enjoy the dream not only by luxury but also by scents, technology and experience. We bring happiness away from your everyday home Charles Yap, 2011 Table 4.3.1 shows the Sales value of Internet Transactions forecasted and actual. Between 2009 and 2010 there has been a growth of 8.9% in the internet transaction Sales. With corporate customer engagement channel in hotel industry (use of social media and information technology) travel consumers are engaged in mobile technology and virtual apps world. Because information is available in abundance on real time keeping consumers on a fast pace environments, the need to re centralize, change in marketing approaches have emerged in form of Customisation. This kind of hyper interactive behavior is termed as Impulse buying (Starkov, 2011). Gartner Inc, 2010 highlights a key factor to include while considering change in marketing strategies. Table 4.3.2 shows the 10 strategic technologies that will be implemented by hotel industry globally in 2011. (Please refer to video by Amadeus Jerome Destor, Director IT, Amadeus) and (Video by CIO Hyatt on IT in Hotel Industry) 4.4 Multi sensory Marketing in International Hotel Chain across UK, India and Singapore With dynamic changes in hotel industry, International giants are sustaining challenges. From Product extensions to Brandicide, meeting quality standards guaranteed globally in complex (Amadeus, 2011). What Hotels have now noticed is a shift in Paradigm. From a 2 dimensional approach to a 5 D holistic approach, because consumers demand sophistication in form of customization. The key to Business transformation is changing with time, adapting new environments, innovation and simplicity to emotional impact the customer experience. Building on this theory, the author noticed not much of innovational and change information is academically expressed in the marketing industry. What the author wants to convey is when Lecturers from universities across Manchester, Newcastle under Lyme , Stafford, Birmingham were interviewed to get an academic background, very little of information was actually discussed or observed. More surprisingly, some of the academic sources had interests in Hospitality industry and travel accommodation because of its diverse operations but yet Literature on hotel industry in Universities is limited in terms of Studying Modules. One of the reasons observed during interviews with Hoteliers and staff was of corporate rigidness, inflexibility to adapt or expose to new environments. Shockingly, Operations Manager Marriott Birmingham, Balaji Subramaniam along with Debbie Wyatts (HR and Events Manager) agreed to the extent of this rigidness. They added, Inflexibility has always been associated with Hotel industry because it is diverse and seasonal, of course we would like to share the Best practices with healthy competition. Senior Manager, Mark Starfov (Ramada Jarvis Group) shared that hotel industry or rather hospitality is closely linked to sophistication. That itself describes why the industry is not open to discussions or changes. Mark added that considering the economic crisis there could be a shift in their approaches but the corporate thinking a nd operations (rigid he claims) is always evident. Table 4.4.1 shows the impact of each form of sensory element interlinked yet utilized in marketing across these International Hotel Chains in UK, India and Singapore. To conduct the questionnaire survey, survey monkey tool was used. The survey was done in 3 parts. Part 1 and 2 for corporate users across India, Singapore and UK in cities like Mumbai, Delhi, Bangalore and Hyderabad, London, Manchester , Birmingham and Newcastle under Lyme. Part 3 of the survey was a questionnaire discussing employee engagement and their awareness of sensory branding associated in their Chain Hotel. In order to understand the effects on purchasing decision few experiments included blind folding customers to understand how sensory environments are created (Heston, 2011). Four commonly used Mild fragrances were used to understand the customer experience phenomena. Also for Tactile Influence purposes, fruit flavored ice candies were used. What was particularly changed was the taste and color. Since interviewees were blind folded, ice candies like orange, pineapple, raspberry and vanilla were used to understand the pallets. However as we all know the color of Orange is o range, this time the author used Edible food coloring in Ice candies that changed the color from what consumers perceived. Again understanding that these interviewees were highly sophisticated all ethical aspects were discussed with prior permission. As we eat with our eyes, visual perception has always been the first element to influence purchasing decisions (Ramsay, 2009) When the interviewees were unfolded, they were shocked to notice the particular blend of flavor and color and admitted that there can be a shift in visual perception. Considering Scent marketing to be highly expensive and social, fragrances used included Rainforest (blend of aromatic spices with patchouli), Fresh Linen (Lavender, Orange and Caribbean Sea salt), Gardenia (Floral aromas with hint of citrus extracts) and Fresh Magnolia (vanilla and chocolate with lavender verbena and hints of aromatic ginger root). Each of the above mentioned were experimented at Marriott, IHG hotels, Ramada Jarvis, Hilton Park Lane and Westin Group Hotels with the help of Britains only sensory branding scent development company Scentair. Figure 4.4.1 shows the impact of sensory branding in Hotel Industry globally Figure 4.4.1 The sense of Visual Marketing The question is not what you look at, but what you see Henry David Thoreau cited by Lindstorm, 2005 From Figure 4.4.1 it is evident that marketers have only been targeting the visual impact of products and services, however the rest 4 senses are rationally ignored. Color, space and architecture included in the experiential branding are part of the Visual Holistic Marketing concept. (Aroma Logo, 2010). How can a sense as strong as this be interlinked with the others. In earlier chapter the experiment done clearly indicated that when Ice candies were provided to B2B customers, on seeing the ice candies, considering color, texture, individuals created a perception. To carve innovation in a perception involves high concentration on impulse timings and reactions from consumers. The focus on Customer engagement plays a vital role. Naturally because we eat with our eyes, consumers witnessed a shift in paradigm as the color of the ice candies actually differed to the flavor. (Lindstorm, 2005). To create a sophisticated impacting environment, during the survey 92% of the individuals said th e lobby was the most impressive part of the hotel, with proper lighting and Staff Uniforms being the highlight (Survey Monkey, 2011). The sense of Auditory Marketing in Hotel Industry Rhythm is a spice of life. As the Inuit asks the visitor out of the cold:Speak so I may see you. Add a voice, even a whisper, so that the other is really there David Rothenberg cited by Lindstorm 2005 Survey conducted indicated, 75% of B2B guests preferred the music in Lobbies, restaurants and passages. Ronal E. Millman published a study in the Journal of Consumer Research indicating that if the tempo is precise, music played in the background actually affected the service stations particularly hotel restaurants and events. The slower the music the more time guests spend at these places. Another experiment at the Ramada Jarvis, Newcastle revealed that when background music was stopped at the Lobby, guests rather would not prefer waiting or move to another area where music is played. 55% of the individuals said that they prefer to conduct meetings, events, conferences in places where music is customized and according to their needs. While 77% said that the tempo makes changes in the mood, on Fridays if the tempo of the music is high, loud on Bose components, more people start visiting pubs and restaurants. While 78% of those that were occupying the hotel said, it helps them relax w hen music is soft and base. Contradicting attributes but works in the hotel industry. For hotels like Hilton, InterContinental that bank of their In house pubs on Fridays and Saturdays impressing with elegance via music is quick pro (Rocha, 2011)

SWOT analysis of paint manufacturer Dulux

SWOT analysis of paint manufacturer Dulux ICI Dulux paints is the worlds largest manufacturer of paints and industrial coating.ICI Dulux trade paints is one of the leading paint manufacturers in Britain and has about 130 outlets in the UK. With the increase in demand for broken colour decorative paints effect, dulux trade paints have launched three new products i.e. Duette, sonata, and acrylic scumble glaze in order to meet the demand and customer preferences. These newly launched are targeted at trade customers in the UK. In this case study we will be discussing various stages of marketing. It consists of three crucial stages, SWOT analysis, Market Segmentation and Branding. TASK 1: The marketing audit is the process of taking stock of an organisations internal and external factors. The marketing audit is a fundamental part of the marketing process. The marketing audit is a major exercise which ranges over all the internal and external factors. There are number of tools which can be used such as PEST, Five Forces Analyses and SWOT Analysis. The first two focuses on external environment and SWOT Analysis is used for both internal and external environment. (Brassington and. Pettitt, 2006a) SWOT analysis is one of the best tools in marketing audit. It involves both internal and external environment. It is the overall evaluation of companys strengths, weaknesses, opportunities and threats. The strengths and weaknesses are internal factors and opportunities and threats are external factors. SWOT Analysis enable a business to focus into those areas that present the greatest opportunities and those competencies in which it is strongest. (Pinson, 2001) SITUATIONAL ANALYSIS: SWOT Analysis of Dulux Trade Paints: STRENGTHS: It is an internally controlled factor. It enhances the performance of the company. Some of the strengths are as follows: It has a strong brand name and positive reputation in the minds of customers so far them its a great strength of the company ICI Dulux Trade Paints has well established infrastructure. It has a wide range of distribution (merchants and retailers) It has 130 outlets in the UK, the largest of any trade supplier. It provides vide range of colours (52 two-tone colourways). All products are uniquely water-based. WEAKNESSES: It is also an internally controlled factor. It minimizes the performance of the company. Some of the weaknesses are as follows: The major weakness of Dulux Paints is that they dont have their own distribution channels. They have dealers which sell their products in different cities. The public awareness about Dulux paints is not high, mainly because of lack of advertisements and promotions. OPPORTUNITIES: It is an externally controlled factor. Some of the opportunities are as follows: One of the greatest opportunities for Dulux Paints is to increase awareness among the customers regarding high quality paints and newly launched products. Advertisements and promotions can play an important role in achieving it. THREATS: It is also externally controlled factor. Some of the threats are as follows: The biggest threat of Dulux Trade Paints is the increased number of competitors. They are other companies producing the same products; they have captured the market share. So it is a great threat for Dulux Trade Paints. (Kotler. and Keller 2009 ) TASK 2: MARKET SEGMENTATION Market segmentation is defined as the process of identifying different groups of users within a market who could possibly be targeted with separate products or marketing programmes. It can also be defined as dividing the market into groups of potential customers with similar needs and purchase behavior. The idea of dividing market into various segments and targeting each segment with a distinct product is the heart of marketing theory. (Croft 1994.) The main objective of market segmentation is to analyse market fully, finding opportunities and to improve companys competitor position and serve the needs of customers. Management must segment the market according to benefit sought. In this case we will apply business to business segmentation. In B2B segmentation we can focus on organisation as well as on individual buyers within it. B2B market segmentation can involve two stages: Macro segments: are those in which we have to identify subgroups within whole market and Micro segments: are those in which we have to select target segments based on specific buying characteristics. In this case we will define few market segments which are most important in this type of industry and upon which Dulux Trade Paints should consider and target. Size of organisation: The size of an organisation is important in any organisation. As far as Dulux Trade Paint is concerned it must fully focus on large organisation because they consume large percentage of goods as compared to small organisations. Dulux is a brand name, they always come up with innovative ideas and new products like Duette, Sonata and Acrylic Scumble glaze so it will be easier to target large organisations like real estate companies, big organisations, hotels, hospitals etc as large organisations need new products time to time in order to be in competition. Dulux has 52 two tone colour ways available which they can offer to company. Dulux paints need to come up with exciting new offers and promotions so as to attract large organisations like free samples, credit facilities, better quality, discounts etc Purchase Organisations: It can be defined as those organisations which purchase goods and services either for themselves or for other purposes. This is an important segment on which Dulux paints must work. These may include Contractors, Interior designers, Architectures. Contractors: A contractor is an individual or group of people that constructs or renovates a building, road etc. Dulux paints must target contractors for supply of paints required for construction purposes. It covers a large area of market. As these newly launched products are very popular so these products must be in demand for contractor also. Dulux must target contractors depending upon nature size and type of contractors. They should come up with new schemes, promotions, discounts and delivery of goods on time so as to ensure demand and supply. Interior Designers: They are professionals who decorate and organise the interior of any house, building etc. nowadays paints are important part of interiors, Dulux paints come up with decorative paints like Duette which is the latest trend in paint industry. So they must target interior designers to use their products in their projects which will increase the popularity of Duette, sonata and acrylic and helps in creating brand name. Trade Outlets: They are important in any organisation. Dulux trade paints have 130 retail outlets in the UK known as Dulux decorator centres, largest number of outlets of any trade supplier. These outlets should be managed properly. Newly launched products such as Duette, Sonata and Acrylic must be available in those outlets so that they will be easily available as there demand is increasing day by day. Their must be proper contact between company and outlets, moreover there must be proper balance between demand and supply. Customers should be provided with proper guidance regarding colour schemes and good product knowledge. If these outlets are properly targeted and maintained it will be the strength of company and also a great threat for competitors. Hence if all those segments are properly targeted and achieved then the company will reach ahead of its goals and will be a huge success. ( Brassington and. Pettitt,2006b) TASK 3: BRANDING AND POSITIONING Once target market segmentation is selected, we have to promote the organisational offerings to its target markets in a better way. This process is called branding and positioning strategy. The organisation must have an offering that differentiates it from the competitors. It should give a clear identity in the mind of the consumers. Branding: A brand is a name, symbol, design or term, or a combination of them used by manufacturers to identify its products from those of competitors. Today, a brand is the result of a synaptic process in the brain. A brand differentiates a product form those of competitors. It can simply be defined as customers perception about your business. (Bed bury and fenichell, 2002) Dulux is a market leader in the paint industry. The consumer is aware about the Dulux brand name It is much easier for Dulux to market its newly launched products like Duette, sonata and Acrylic. However there are some fundamental principles of branding are as follows: Flexibility: Dulux trade paints are flexible with the changing demands and supply. As the demand for broken colours rise they launched new products in the market. It helped the company in achieving good brand name. The customers are aware about the Dulux brand name Quality: The qualities of the products are fair enough as these products are manufactured by other manufacturers. This helps in maintaining good brand name and increase in sales. Product differentiation: The products differ in price, quality and design as compared to competitors. As Duette comes in 52 two-tone colour ways. These products offer all the benefits of traditional glaze. Consistent: Dulux maintain brand promise and brand standard. These products leave a good effect on consumers. The customer is aware about the quality standards. (Kumar and Mittal, 2002) Positioning: The act of designing the organisations image and offer so that it occupies a distinct place in the target customers. It is about the position a brand occupies in the minds of consumers. It starts with the choosing of a segment in which to compete. (Adock, Bradfield and Ross, 1995) Every product needs a positioning strategy so that it gives a clear position about a specific product in the minds of consumers. In this case there are some strategies which can be targeted. Positioning Against or Associating with another product: Dulux trade paints has to position itself as the ultimate solution for achieving the luxury look with great quality. Its main customers are contractors, large organisations, retailers etc. It has to differentiate itself from other paint companies in order to achieve good name and high volume of sales. Benefits/ Needs: Dulux paints have to provide better benefits to the purchaser so that he will stick to the companys products like huge profit margins discounts etc. Quality/Price: They have to provide better quality and low price as compared to their competitors in order to gain orders from large organisations. Product Features: They have to position it as, the presenting classics. They have to identify product features and differentiate it from other products. (Kotler and Scheff, 1997) Hence if position strategy is constructed on those bases then it will prove fruitful to the company. It will help in achieving good brand name and taking the company ahead of its competitors. REFRENCES: Adock, D. Bradfield, R. and Ross, C. (1995) Marketing Principles and Practice (2nd edn.), p 126-129. London, Pitman Publishing Bedbury, S. (2002) A New Brand World: 8 principles for Achieving Brand Leadership in the 21st century, p11-12. USA, Penguin Group. Croft, M.J. (1994) Market Segmentation. London, Solidus Limited. Kumar, N. and Mittal, R. (2002) Advertising Management. India, Anmol Publications Ltd. Kotler, P. and Scheff, J. (1997) Standing Room Only, p115-118. USA, Harvard Business School. Kotler, P and Keller, K.L. (2009) Marketing Management (13th edn.). USA, Pearson International. Pinson, L. (2001) Anatomy of a Business Plan (5th edn.). USA, Dearborn Trade. Pettit, S. and Brassington, F. (2006) Principles of Marketing (4th edn.). London, Prentice Hall.

Risk Management Analysis Essay -- Business Management

This assignment will discuss the theoretical basis of financial risk, because managers need to be aware that financial risk its present in all sectors of activity so that they can run business efficiently and take advantageous investment choices, considering the different types of financial risk relevant to the current economic climate, as well as evaluating the methods available to business for managing, and by observing a case study where risk management has possibly failed. Risk is the doubt about future gains or losses, thus such doubts reveal that some future expectation and their impact cannot be predicted Chorafas (2008). Markowitz cited in Brigham, Gapenski and Ehrhardt (1999), argues that the portfolio theory can get high expected returns on investment with low levels of risk. therefore, risk can be spread and consequently eradicated so does not concern investors, thus the only worrying risk for managers , is the market risk which cannot be eliminated. However, Arnold (2002), suggest that this fails to assert that portfolio risk does not need to be considered, thus resulting with a problem with the theory, because it uses historic data returns to support decision making about potential investments, and as risk is about uncertainty is difficult to calculate future events, therefore this theory may have gaps. Alternatively Brigham et al. (1999), argues that the CAPM model establishes a causal relation between risk and return on assets, where investors have the same expectations about the expected return and there are no transaction costs and taxes. However, Pike and Neale (1999) suggest that some concerns may occur related to the validity of this model because there are transaction costs and taxes which are sources o... ... Hillson, D., & Murray-Webster, R. (2007).  ´Ã‚ ´Understanding and Managing Risk Attitude ´Ã‚ ´. ( 2nd ed.). England: Gower Publishing Limited. Hamada, R. S., Bain, G., & Gerrity, T. P. (1998).  ´Ã‚ ´ Mastering Finance: single-source guide to becoming a master of Finance ´Ã‚ ´. England: Pearson education: Financial Times/Prentice Hall. Neale, B., & McElroy, T. (2004).  ´Ã‚ ´Business Finance: A Value-Based Approach ´Ã‚ ´. England: Pearson Education; Financial Times/Prentice Hall. Pike, R., & Neale, B.(1999). Corporate finance and investment : decisions and strategies. London ; New York : Prentice Hall. Voon-Choony, Yap., Hway-Boon, Ong., Kok-Thim, Chan., & Yueh-Sin, Ang. (2010). European Journal of Economy Finance and Administration Science.  ´Ã‚ ´Factors Affecting Bank ´s Risk Expoujiusure: Evidence from Malaysia ´Ã‚ ´. Issue 19, retrieved from: http://www.eurojournals.com/ejefas_19_09.pdf

Iron Jawed Angels Essay -- essays research papers Iron Jawed Essays

Iron Jawed Angels Iron Jawed Angels is a film which portrays the women's suffrage movement during the 1920's. The film is a documentary and a drama which uses live action and music to deliver the sympathetic and distressful mood the film creates. An example of the distressful mood is when the suffragists refuse to eat when they go to prison. This shows how passionate and distressed the suffragists are to get the 19th amendment passed, which would give women the right to vote. The films message, which is the hardships and adversity women had to withstand to get the 19th amendment passed, is effectively portrayed because the struggle the suffragists faced is accurately and beautifully depicted. As a tool of communication, the strengths of the film Iron Jawed Angels are its accurate portrayal of the 1920s women's suffrage movement and excellent depiction of the main suffragists, Alice Paul and Lucy Burns. There are no real weaknesses in the communication of the 1920s women's suffrage movement in the fil m Iron Jawed Angels except for the music used, which is too modern to possibly be from the 1920s era.   Ã‚  Ã‚  Ã‚  Ã‚  Since the film Iron Jawed Angels shows the grief and struggle women suffragists endured, I believe the film maker wanted the audience to respond with sympathy and a greater understanding of the 1920s women?s suffragist movement. The film Iron Jawed Angels appeals to the emotions of the viewer because throughout the movie dark lighting and music create an atmosphere w...

Mark Twain :: essays research papers

Mark Twain   Ã‚  Ã‚  Ã‚  Ã‚  Though popularity associated with the American frontier and life on the Mississippi, Samuel Longhorne Clemens --Mark Twain—actually spent many of his happiest and most productive years in and near New York City. Mark Twain was, without question, the finest sastirist of his time. Through his writing, one can see as deeper morality than most of his time held. Twain wrote the Adventures of Huckleberry Finn in 1885. His novel of Huckleberry Finn was no exception; he used his gift of satire to show the flaws of the people around him. He contrasted the illusion of freedom to realitity, ignorance with enlightenment, and what is percieved as good to what is truly good. Since its publication it has always seem to be in trouble. It is known as one of the greatest books ever written and also one of the most racists books ever written. Many people felt that it was similar to a history lesson of a hands on account of what life was like in Mississippi. On the other hand p eople felt it is derogatory toward African-Americans. It is still frequently in the news, as various schools and school systems across the country either ban it from or restore it to their classrooms.   Ã‚  Ã‚  Ã‚  Ã‚  The social classes that Twain portrays in this novel are extremely slanted, and they are not just about racism. It’s more like a rich-poor issue, which is illustrated by Huck and Jim (poor) versus the upper-class townspeople (rich). The upper-class people are racist and keep slaves. Huck, being part of the lower class, is not racist and makes friends with the slaves. Basically, Twain’s opinion is that they are wrong and separationalist. He continually portrays the upper-class people as immoral, unintelligent, and bigoted. On the other hand, the lower-class people, such as Huck and Jim, are portrayed as clever, moral, and self satisfied. Of course, Huck and Jim end up as heroes, successful in their quest for freedom.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  The illusion of freedom is a powerful one. It allows people, in this case,Huck, to rest in a false sensew of control over one’s own life.

“Before the sun” by Charles Mungoshi Essay

This is a simple poem written by the African poetCharles Mungoshi, in which a boy talks about his every day life activity. The boy like all others desperately wants to convince others or even himself that hes a grown up, and so seek to copy the activities that old people do. He wakes up every day before the rising of the sun. The boy explains the nature around him, and how his life is simple or even sometimes tiring (he wakes up very early to work hard, like grownups do). In the first stanza the poet gives us concept of time, which shows us that its dun, a beginning of a new day. Promising early heat and later in the afternoon heavy rain, this phrase shows how heat changes into rain. This explains how things change, nothing stays the same, it also explains how one thing leads to another. The early heat leads to evaporation of water, which condenses to form rain. The warm blue morning, will eventually change to heat and later to heavy rain. The poet uses the word promises before early heating, its like you cant avoid the heat, it will eventually come. The second stanza shows the concept of color, bright chips he says. He explains the strength of the sharp axe, which drives the chips to fly for some distance through the air. The poet draws our attention by writing a one word line arc. This line on my opinion is to assure the strength of the axe. We can tell that the child loves his every day activity by the way he nicely explains the nature around him. Like the chips that disintegrate when he cuts the wood, it settles down in showers on the dewy grass. The poet amazingly draws our attention to all the little details of the nature around him, which can help us easily imagine the niche hes living in. It is big log, but when you are fourteen big logs are what you want. Its strange for a fourteen years old child to want a big log. This can show us again the simple life the child is living. Fourteen year old wants big logs because, its a challenge to them, it shows how strong they are, its like 14 versus big logs. In the forth stanza, the poet shows the benefits of the wood and how it cures from sneezing unlike sawdust. The wood gives out a sweet nose-cleansing odour explains the poet. Again, the poet draws our attention on the fifth stanza to the details of the thin spiral of smoke which he metaphors its raising to the sky with a flute straightened out to the sky, and a single of some sort, or a sacrificial prayer. In both this two stanzas, the poet explains and metaphors the beauty of the wood that he cut down. This happens to a lot of us, people specially children look at whatever thing they accomplished and felt that they worked hard on it, as a beautiful thing, no matter how terrible it is. The poet metaphors the sound he hears when the wood is burned, with the hiss of the snake, and the scatter of the sparks with flying. The poet similes the rising or showing up of the sun, with some latecomer to a feast. This can identify to us the hunger that the boy felt. I have got two cobs of maize ready for it. Although the boy is trying to act like a grown up, cutting down woods, he cant resist his childhood side and not play with his imagination. I tell the sun to come share with me the rousted maize. The boy is visualizing the sun as his friend, whom hes asking to come to come and shares his roasted maize with. The boy personifies the rising of the sun with the wink of a grown-up. After a hard day full of working, the boy eats his maize visualizing that hes sharing it with the sun one for the sun, one for me. The boy describes the empty cobs with little skeletons in the sun. We can notice that the poet is describing in each stanza a specific part of the nature around him, the rising of the sun, the smell of the wood, the scatter of the its chips, and its hissing voice. The boy impresses me with the way he looks at his simple life. For most of us, its a struggling life were we have to wake up early and work, but for the boy, its an exciting life with challenges and making up friends with the nature around him.

Organizational Process Recommendation Paper

RUNNING HEADING: Organizational Process Recommendation Organizational Process Recommendation Paper University of Phoenix MGT 449 Mrs. Rebecca McHatton December 7, 2009 Quality International Textile Group is a diverse, innovative provider of global textile solutions and distinguished fabric brands to automotive, apparel, interior furnishing and industrial markets worldwide. While excellence is the common thread that weaves throughout Quality International Textile, it is the uniquely combined threads of a global manufacturing platform, innovative products, state-of-the-art systems, and a dynamic team of forward-thinking professionals that create unparalleled opportunities and competitive advantages for our customer partners. Quality improvement involves identifying discrepancies within organizational processes that may not run as effectively as possible. Many organizations find that a process is adequate for a time, but could function more effectively with some tweaking. An organization that strives for quality helps create an atmosphere based on teamwork and ensures that the entire organization will contribute to meeting the company’s ultimate goals. An effective evaluation process helps manage employees, offer suggestions, and a chance to set their career goals. The evaluation of an employee should have a positive influence on each individual employee regardless of the outcome. A major determinant of service quality centers on the people providing the service. Employee selection, training, motivation, supervision, and reward-all process relating to employees have a significant impact on quality. Burrill, 1999) Currently, there is no particular standardization for the process. Each manager evaluation process differs from another. Below is a â€Å"as is† flow chart of the current evaluation process that need to be analyzed. The description of the process is extremely limited because currently there is no strategic plan in place within t he entire process. Form the period that the self- evaluation is initiated until the time the management evaluates the employee can range any where from 1 month until one year. There is also no set timeframe when management discuses the employee evaluation until the time a pay increase is initiated. All raised vary from one manager to another, and there is no particular percentage set for pay increases regardless of the evaluation outcome. Therefore, there is no relation of the process to the organization’s strategic plan. This process of improvement would benefit the employee; it would also benefit customers, and the company as a whole. Effective quality management for an evaluation process would lead to higher productivity because employees would know and understand that their yearly salary increase would depend on their performance therefore, timely and systematic resolution of evaluations/ appraisals is important. An effective performance appraisal process would help the quality culture within the organization because employees would feel that their performance is significant to the company and its goals. Customers within the organization that are affected are office and field employees, suppliers, and customer. Initially a customer does not know if the service provided is good or bad, but an inefficient process for serving the customer can create a dad impression. The Fabric industry experiences the same business malfunctions as other companies. Therefore, the fabric industry should adapt the methods and ideas as other companies but many still have not adopted the Total Quality Management process. Those are the companies that will most likely experience increasing competition, rising legal cost related to cost overruns and schedule delays, and decreasing profit margins. (Cotinas, 1999). Several steps can be taken to ensure that metrics motivate process behaviors that increase customer value. The first is to identify and prioritize the customers served by the process. (Burrill, 1999). Although the process of employee evaluations does not directly involve customer service, it does have an effect on customers receiving services from the company’s employees. To hire an HR manager to perform create and perform appraisals to better adhere to each employees qualifications would be a great way to implement a change. The cause-and-effect diagram is a method for analyzing a process. The diagram’s purpose is to relate causes and effects. The cause and effect diagram can become complex and make it difficult to identify the problem, but it would be well worth it. If other all employees are allowed to help identify problems relating to the situation and provide a chronological view, that would be just what the company needed for restructuring of the company’s quality culture. Improvement process can vary and there are many tools to help organizations implement change. Seeking ideas and opinions from employees is one of the best techniques to identify whether or not any changes are necessary. References Achieving Quality through continual improvement . From University of Phoenix eBook library web site: https://ecampus. phoenix. edu/content/ebooklibrary/content/eReader. hCortinas, D 1999

The negative implication of a male nursing stereotype in the profession

Nursing as profession involves the provision of care and support to the sickly, elderly, and the suffering. It is perhaps due to the nature of roles and duties nurses are assigned to in the health care settings that make the profession has become a victim of stereotypes. It is estimated that, over 5. 0% of the registered nurses working in the US are males. Stereotypes can be defined as the generalized perceptions and beliefs which people have about others as well towards objects or issues usually resulting into distortion or simplification of the fact. It can be manifested in the way people react to different situations, as well as towards situations and stimuli. Traditionally in the US, nursing had been a white female dominated profession and any males practicing as a nurse until very recently were considered as impostors and misguided (Bachman, & Panzarine, 1998). This situation worsens depending on the ethnic back ground of the few practicing nurses. Sources of stereotypes differ widely depending on the underlying circumstances but usually they are from the way society was cultured into viewing nursing as a females’ only profession. The stereotypes have a deep root in tradition whereby some roles in the society especially those related to offering care were demarcated for females while those perceived to be hard would be allocated for males (Doona, 1986). Other possible reasons include the kind of skills involved, usually jobs involving skills seen as soft skills in the society call for females and therefore the society naturally expects such tasks as care provision to be taken over by women while all tasks deemed as hard and involving lots skills are deemed as suitable for males (Pursey, & Luker, 1995). The stereotypes in male nursing have had great adverse effects on the profession as discussed following chapters. Denial of equal opportunity to promotion. Due to the stereotyping, males in some quarters have continued to suffer due to lack of recognition when it comes to promotions at work. Even when there are vacancies, males suffer and chances of females filing up those vacancies are usually higher than for men. That is usually is correlated with the existing stereotypes. Discrimination and harassment. Males in the nursing profession are more likely to be discriminated upon due to the fact that they are usually fewer than their female counterparts and therefore do not have the bargaining power. This is worsened by the fact that, the senior management may be entirely comprised of females something which makes it hard for the males to successfully agitate for equal treatment at work. In some cases, actually harassment as well as physical and verbal abuse has been reported. These affect the morale of the male nurses and it is a leading cause of males shunning the profession. Due to stereotypes, males continues to shun the profession thus denying the profession diversification of skills base as well as the opportunity for recruiting self motivated staff. Research has proved that, in fields where a balance in gender exists, there are more likely to be recorded higher incidences of job satisfaction. Nurse shortage. The acute nurse shortage being experienced in the US has to some degree been caused by the stereotypes which make the nursing a predominant female profession. As a result, over half of the population is shut out from the field. Effectively the profession is left with one option of sourcing from only about a half is of the population. This has greatly affected the ability of the profession to meet the public demand of nursing services leading to the government hiring from other countries. Low morale and motivation of practicing male nurses. The stereotypes have contributed low morale amongst male staff. This in turn has had negative effects on the overall job in that less motivated staff is less likely to deliver objectively in their jobs. On the other hand, low morale and lack of motivation amongst male nurses could have a bearing on the number of new males joining the profession since more males than females are likely to learn from the experience of their colleagues and shy away. On the other hand stereotypes make the male nurses to quit the profession for more accommodating professions. This in turn results to shortage of nurses. Conclusion A lot of efforts have so far been initiated to address the above problem but there is still a need for fresh approaches. Possible solutions to the problem of male nurses’ stereotypes should involve the initiation of public awareness programs aimed at educating the society on the needs for an integrated nursing profession in terms of gender balance. There is also a need of career counselors to work towards eliminating the stereotyping of nursing as a female only profession. In practice, there is a need for health care practitioners to shun the habit of overlooking the contribution of male nurses for how the latter are treated could affect how potential male nurses would view the profession. Finally there is a need for more females to take into male dominated fields as this would shun the stereotyping of some professions as females fields and others as males fields.

Christian-Only Hiring Policy Essay

Case Study: Matthew is planning to open a manufacturing facility. He is considering a â€Å"Christian-only† hiring policy whereby he would determine to hire only professing, evangelical Christians to work in the facility. He asks you for your advice on the following questions: 1. Would such a policy be legal? If so, under what terms and what might the restrictions be? 2. From a Great Commission perspective, would this policy be advisable? 3. How would your answers change, if at all, if they planned to open a Christian school rather than a manufacturing facility? Matthew is planning to open a manufacturing facility and is considering a â€Å"Christian-only† hiring policy. The only way that this policy would be legal is if the manufacturing facility was considered to be a non-profit organization. A non-profit organization is an organization that uses surplus revenues to achieve its goals rather than distributing them as profit or dividends. The extent to which a non-profit organization can generate surplus revenues may be constrained or use of surplus revenues may be restricted. If this manufacturing facility was deemed to be a non-profit organization, then the organization would be exempt from the Civil Rights Act and would be able to implement their â€Å"Christian-only† hiring policy without facing charges down the road of discrimination. Due to the fact that a manufacturing facility would be unable to be classified as a non-profit organization because their purpose is usually to distribute its products for profit, then my adv ice would be that this policy would not be advisable for Matthew to use a â€Å"Christian-only† hiring policy. Using this policy would cause people to be discriminated against due to religious preference, and this is clearly illegal in the United States. If Matthew was planning to open a Christian school rather than a manufacturing facility, my answer would still be that it is illegal to discriminate in a for-profit organization. There are times when a faith-based humanitarian organization has prevailed over the lawsuits brought against them for discrimination due to religious preference, however, I do not advise toying with the gray area of the laws. I would advise Matthew that if he intends to open his manufacturing facility, it is not legal and not advisable to implement his â€Å"Christian-only† hiring policy.