Health and Social Care Level 3 Essay Example for Free

Health and Social Care Level 3 Essay Objectives: All learners should be able to define basis of discrimination. All learners should be able to explain basis of discrimination Most learners should be able to demonstrate discriminatory practice Some learners should be able to describe effects of discriminatory practice. Basis of discriminatory Culture A person’s culture is important to them and identifies who they are in the world. In health and social care profession, respecting a person’s culture is important for all concerned. It also important to health and social care professionals because they see the benefits of their care value base which underlines respecting and individual’s culture Disability In health and social care you will work or support people with various disability. This disability Act status it unlawful to discriminate against someone has disability. Are covered include: employment, access to goods, facilities and services of organisation, education etc. Age Age discrimination happens when someone is treated unfavourably because of their age without justification or harassed because of their age. Controversies regarding dispensing of expensive drugs to older people because of shorter life expectancy. Denying a person a drug is illegal. Social class Our social class is apparent from where we live. The higher the class the better place is kept and maintained. The poor are more likely to get cancer than the rich and their chances of survival are poor. Human rights emphasises that everyone should be treated equally and with dignity no matter of their circumstances. Gender A person cannot be discriminated because of their gender. Health and social service should not discriminate unfairly due to a person’s gender. Equality rights of access, health and social care rights must be adhered to. Sexuality Sexual orientation can be referring to a person who is attracted to another person of the same sex. E.g. gay and lesbian. Discrimination against someone due to their sexual orientations against the law. Health status Taking into account the cost of treatment and the expected quality of life after treatment and overall life expectancy, people taking these decisions should always keep their own assumptions and prejudices. Family status This is lead to a variety of discriminations: against gay/lesbian parents, single parents, parents of different genders, parents from different race with mix race children and other family grouping

Retained Earnings and Share Price Relationship in Pakistan

Retained Earnings and Share Price Relationship in Pakistan The objective of this research paper is to study the relationship between retained earnings and share price in the Pakistan stock market. For analysis, a sample of 40 listed companies was taken from Karachi stock market. In this research, variables data was taken from the period of 2005-2008. Simple Linear Regression technique was used to analyze the relationship between share price and retained earnings. A positive relation was found between retained earning and stock price. This paper supports the fact that retained earning is relevant in determining share price for a sample of firms listed in the Karachi Stock Exchange. As far as my knowledge is concerned, this paper is first to show that corporate earnings is a key driver of stock price change in the Pakistan. CHAPTER 1: INTRODUCTION Overview: Earnings and dividends occupied an important role in financial accounting research and finance. It is the most extensively accepted measure of firm performance. Attention was also given to earnings because it is commonly used in evaluating management performance. Perhaps the biggest reason for the attraction to earnings, though, lies with the notion that retained earnings serves as a predictor of future cash flows. Many theories have represented that the accrual earnings represents the best predictor and of future cash flows than the historical cash flows. A companys existence depends on its ability to make positive cash flows, and research confirmed that share price directly related to an entitys cash flow prediction. Thus, because earnings of the company are viewed as a key determinant of share price. Mary, Cram and Nelson (2001) found that the systematic ability of earnings can be improved when disaggregated into its major accrual components. One of the components was sales revenu e, which unpredictably ignored in the literature as a predictor of share price. The degree of relationship of earnings and cash flow, sales with share price was a aim of this study. Empirical studies indicate that when share prices are related to the current dividends and retained earnings, higher dividends are associated with higher price earning ratio. Graham and Dood assert that the impact of dividend on price is four times that of retained earnings; moreover, the studies of Myron Gorden, David Durand and others indicate that dividend multiplier is several times the retained earning multiplier. A very recent study on this topic has been done by Friend and Puckett for USA they concluded that in general, there is little basis for the view that dividends have an impact on price which is several times that of retained earnings. A firms ability to generate cash flow affects the value of its securities, so the ability to assess future cash flow was important for the investment communit y, both shareholders and creditors. While shareholders may be concerned with the stream of cash flows to perpetuity, many creditors were concerned solely the short term cash generating ability of a company. Problem statement: To investigate the Impact of Retained Earnings, Dividends on Share Price. Hypothesis H1: There is a positive relationship between Retained Earnings and Share Prices. Outline of the Study: Next section 2 is Literature review, section 3, methodology and data collection, section 4 results and summary, section 5 conclusion remarks Definition Retained earnings refers to the portion of net income which is kept by the companies rather than distributed to its owners as dividends. CHAPTER: 2 LITERATURE REVIEW The study relates to examine the relationship of earning with share price. When conservative accounting practices are observed by firms, the quality of its earnings can be affected by the changes in the amount of its investments. Increase in investment decreases reported earnings and creates reserves. Dropping investment releases those reserves and earnings increase. If there is temporary change in investment then earnings are depressed or inflate temporarily, it means that investment is not a fine indicator of future earnings. This paper contributes to the research on how the quality of earnings is affected by accounting methods. We define the term to mean that reported earnings, before unusual items that are recognized on the income statement, is of good quality if it is a good sign of future earnings. Thus we consider good earnings to be sustainable earnings, as referred to in financial analysis (Mulford and Comiskey,1996). When an accounting treatment produces weak earnings, we consider those unsustainable earnings to be of poor quality. Changes in dividends informs the investors about the determination of past earnings changes. The determination of earnings is the extent to which an unpredicted change in earnings revises hope of future earnings for the periods in the same way as the unexpected change. This uncertainty about the of earnings is determined as later earnings announcements for following quarters provide additional information. Investors assessments of the persistence of past earnings can be revised by the change in dividends because the managers are unwilling to increase (decrease) dividends unless earnings increase (decrease) are determined. We examine whether investors recognize a change in dividends as a sign about the determination of past earnings changes by examining the statistical relation between the market reaction changes in dividends and recent past earnings changes. Healy and Palepus (1988) stated that dividend changes managers private information about future earnings changes. They found a positive relation between abnormal returns and following changes in earnings. Financial statement analysis advocates examining the accrual and cash basis components of current earnings for the purpose of predicting future earnings. The nature of the information contained in the cash basis and accrual and components of earnings and the degree to which this information is reflected in share prices. The results specify that earnings show attributable to the accrual component of earnings exhibits lower persistence than earnings show attributable to the cash basis component of earnings. The firms with comparatively high (low) levels of accruals experience negative (positive) future stock returns that are determined around future earnings announcements. Although there is unreliable evidence that stock prices respond positively to firms meeting expectations. We observe whether there is a market return to meeting current period earnings expectations, and whether any such return reflects the implications for following earnings of meeting expectations in the current period or shows a distinct market premium. It seems reasonable to say that there is a wide agreement that either favorable earnings or dividend announcements can persuade positive abnormal stock returns. The effect of earnings announcements on share price changes has been recognized by Ball and Brown, Foster, Watts and Rendleman et al. The effect of dividend announcement was first highlighted by Pettit. Miller and Scholes , in a study focused primarily on dividends and taxes as a result they found significant evidence of a dividend declaration effect. Figures of earnings can be manipulated by accounting practices, and so may be interpreted with uncertainty by the investment community (Kaplan and Roll ). Similarly, dividend declarations are only a crude way to communicate information to capital markets. While both dividend and earnings data have been shown to influence share performance that the capital market would be interested in the consistency by earnings and dividend announcements. This might show the way to a validation effect on share prices. Confirmation from a collection of studies shows that equity value is related to accounting earnings (e.g., Ball and Brown 1968; Barth et al. 1992). However, in more reasonable settings with market imperfections, accounting methods can provide complementary information about book value and earnings. Balance sheet information provides net worth of resources of the firm. These information are based mostly on historical market prices and is therefore mainly independent of the achievement with which the firm currently employs its resources. On the other hand earnings from the financial statement provide a measure of value which reflects that how much of the resources are being employed by the firm from this earnings. There is a relationship between insider trading and the information captured by annual earnings for a large sample of firms. Insider trading changes the annual unexpected earnings. Insider buying interactively confirms the positive information captured by unexpected positive earnings and this communication reduces the noise in unexpected earnings. The result with regard to the adverse information captured by the group with insider selling and negative unexpected earnings is similar but less prominent. The examination also suggests that insider buying and selling conveys information not fully captured by current earnings. From the Ball and Brown (1968) several studies have documented that unexpected changes in earnings are related with unexpected changes in firm. Their work recognize that market agents learn about earnings and valuation related events from many information sources throughout the year. The financial reports issued by companies are the output of a fairly complete measurement process which also involves some preventive recognition and valuation rules. Hence, annual accounting earnings, at the time of its declaration, may contain a summary of some of the information already communicated to the market by more timely non financial sources. Graham and Dood attempted to study the role of the factors which influence share prices of joint stock companies. One naturally feels that the price of the shares of a company at a point of time will be governed by its future growth potential and past earnings. The past earnings of the firm is measured by the dividends and the price will be determined by dividend payout. Future growth potential or the forthcoming earning of the firm is indicated by the current years retained earning; so, the price of the share at a point of time will be governed by the dividend and retained earnings of the firm. The studies indicate that when share prices are related to the retained earnings and current dividends, higher price earning ratio are associated with higher dividends. Graham and Dood assert that the impact of dividend declaration on share price is four times that of retained earnings. Several factors influence the fluctuations of share prices. Among them, corporate earnings stand greatest in the minds of speculators and investors. It is a common belief for many people that current earnings and prices of common stocks move in strongly related and that changes in current earnings largely explanation for the fluctuations of share prices. CHAPTER 3: RESEARCH METHODS Retianed earning has significant influence on the determination of share prices. To that degree investment in shares show to be growth oriented. Graham and DL Dood ;(1934);Scurity Analysis, USA. The analysis utilized Simple Linear Regression. The most basic test involved regressing the dependent variable Share Prices against the independent variables Retained Earnings. This provided a basic test of the relationship between Share Prices and Retained Earnings. The following regression was adopted: y=a+bx where y is the value of the dependent scale variable Share Prices b is the value of the coefficient, x is the value of the predictor Retained Earnings a Constant The expectation was that the Retained Earnings would be positively related to Share Prices. That is, increases in retained earnings the firm will be associated with an increase in the firms stock price. By contrast, firms with relatively higher earnings volatility or higher leverage will tend to display higher price volatility. DATA All the firms that were listed on the Karachi Stock Exchange from 2005 to 2008 have been taken for the research purpose. The annual data of these firms were taken from the various issues of à ¢Ã¢â€š ¬Ã…“Balance Sheet Analysisà ¢Ã¢â€š ¬? published by State Bank of Pakistan. Price data has been taken from the annual reports and other annual publications of Karachi Stock Exchange. Data of daily price were taken from the ZHV Securities Karachi. All of those firms taken into account which has no missing information of data of variable that was included in research. Sample size A sample of 38 companies of Textile Industry listed in Karachi stock exchange from the period of 200-2008. Research Model developed Y= a + bx SP= (constant) + RE Statistical Technique Simple Linear Regression was used. CHAPTER 4: RESULTS FINDINGS AND INTERPRETATION OF DATA ANOVAb Model Sum of Squares df Mean Square F Sig. 1 Regression 13595.856 1 13595.856 21.319 .000a Residual 95659.112 150 637.727 Total 109254.968 151 a. Predictors: (Constant), Retained Earnings b. Dependent Variable: Share Prices The ANOVA Table suggested that Retained Earnings explained significant amount of the variance in the Share Price. In above in model table p

Design Thinking Essay -- creative problem resolution

Design thinking is a process for practical, creative resolution of problems or issues that looks for an improved future result. It is the essential ability to combine empathy, creativity and rationality to meet user needs and drive business success. Unlike analytical thinking, design thinking is a creative process based around the building up of ideas. There are no judgments early on the design thinking (Simon, 1969, p. 55). Design thinking includes imagination and reason, a combination of convergent and divergent thought, and creativity. Design thinking might be thought of as dialectic, or conversation. It involves design wisdom, judgment, and knowledge. Lastly, design thinking is skill (Hegeman, 2008). Design thinking process has eight generation stages: observation or analysis, framework, imperative or facts, solutions or alternatives, alternative evaluation and concept selection, implementation, construction, and post occupancy evaluation. Within these eight stages, problems can be framed, the right questions can be asked, more idea can be created, and the best answers can be chosen. The steps aren’t linear; they occur simultaneously and can be repeated. Although design is always subject to personal taste, design thinkers share a common set of value the drive innovation: these value are meanly creativity, ambidextrous thinking, teamwork, and user focus curiosity (Owen, 1993). Client(s) may be in the first stage of our design thinking sequences (Archer, 1984, p. 67), and then the designer job is to explore what is the problem, what do we want, what do they need: to produce a design to meet the requirements. The initial design problem presented to the designer may be poorly and incompletely described (McDonnell, 1997, p. 45... ...as a Learning Process: Embedding Design Thinking. California Management Review, 50(1), 24-56. Retrieved from: http://epic.hpi.uni-potsdam.de/pub/Home/TrendsAndConceptsII2008/2_InnovationAsLearningProcess.pdf. Cross, N. (2006). Designerly Ways of Knowing. London, Springer-Verlag. Hegeman, J. (2008). The Thinking Behind Design. Master Thesis submitted to the school of design, Carngie Mellon University. Retrieved from: http://jamin.org/portfolio/thesis-paper/thinking-behind-design.pdf. McDonnell, J. (1997). Descriptive models for interpreting design. Design Studies, 18, 457-473. Owen, C. (1993). Considering Design Fundamentally. Design Process Newsletter, 5(3), 2. Oxman, R. (1997). Design by re-representation: a model of visual reasoning in design. Design studies, 18, 329-347. Simon, H. (1969). The Science of the Artificial. Cambridge: MIT Press.

Thomas Kings All My Relations :: Essays Papers

Thomas King's All My Relations This is an anthology of writing by nineteen Native Canadian writers, which represents both an attempt to promote Native writing, and an effort to undermine commonly held misunderstandings. It is published by McClelland & Stewart, "The Canadian Publishers", which gives the collection a status of national and cultural importance, while indicating how these writers are working in and through Canada's hegemonic culture. This would seem to go some way towards undermining the book's claims to authenticity, but for the fact that King's stated purpose is much more complex than that. In fact, his introduction specifically considers the concept of the authentic, and is wary of what is potentially a highly limiting notion. Thus, the selection includes work that represents Natives in both traditional and contemporary roles and situations; and the format of the writing ranges from a transcription of an oral narrative to examples of conformity with the generic conventions of the Western short stor y. He is reluctant to constrain the possibilities for Native expression, but is ready to admit that the advent of a written culture with English as a shared language has allowed the various indiginous cultures to discover and explore areas of common belief and practice. Although King believes that it is too early in the history of Native publishing to be able precisely to delineate characteristic patterns, the two major themes which he cites as frequently recurring are those of community and the role of oral literature. He has included a short story of his own in the volume, "The One About Coyote Going West." Coyote is an example of the mythological "Trickster" character who often occurs in Native literature. King himself says "The trickster is an important figure for Native writers for it allows us to create a particular kind of world in which the Judeo-Christian concern with good and evil and order and disorder is replaced with the more Native concern for balance and harmony." (King, xiii) He relates the story in a colloquial, spoken style. Witness the opening lines: " This one is about Coyote. She was going west. Visiting her relations. That's what she said. You got to watch that one. Tricky one." (King, 95) As the story unfolds, the reading expe rience can seem strange for the non-Native. Characters change gender and identity, abstract nouns are blurred with concrete nouns, and the physical universe is represented as a radically unstable place.

The Explanatory Gap: The Responses of Horgan and Papineau Essay

The Explanatory Gap: The Responses of Horgan and Papineau The what it is like to undergo an experience is essential to understanding that experience. Known by philosophers as subjective qualia, these characteristics are part of what makes a felt experience exactly that experience. If we introspect our own mental states, this seems apparent and incontrovertible. Most philosophers are unwilling to grant that subjective qualia are non-physical states, and attempts to face this problem and maintain physicalism must address arguments from qualia. While differing physical explanations for these subjective qualia exist, I will only briefly refer to them here as qualia will serve only as a means of leading the reader to the Explanatory Gap(1). The Explanatory Gap is a uniquely puzzling problem for physicalist philosophies of mind. The felt qualities of any experience, in addition to being essential to and inseparable from that very experience, are also perspectivally subjective. This means that the experiencer must be experiencing those felt qualities now or have felt them at some previous time and be recalling them to have a full concept of the phenomena. Perhaps this philosophical language will be more understandable with examples of what is really another readily apparent notion- Could a person know the awfulness of pain if she was born without the capacity to feel any pains? Could a person experience the specific joy of strawberries and Champagne without ever having had this exact experience? It would be difficult to deny that subjective qualia are perspectivally unique. One would face seemingly absurd possibilities such as feeling someone else's pains, and not having any subjective character to your own phenomenal experienc... ... from Kripke by Joseph Levine, "Materialism And Qualia: The Explanatory Gap," Pacific Philosophic Quarterly, Vol. 64, eds. Hartry Field, Barbara Herman, Brian Loar, Miles Morgan, 1983; p.359. 8 This paragraph and the next are a paraphrase of Terence Horgan, "Jackson On Physical Information And Qualia" Philosophical Quarterly, 34: (1984) 147-52. 9 David Papineau's position is taken from chapter 4 of his book Philosophical Naturalism, entitled "Consciousness and the Antipathetic Fallacy." I acquired this from the world wide web @ http://www.kcl.ac.uk/kis/schools/hums/philosophy/ch4.html, but it was published in print in 1993. 10 Ibid., this connection is made in a footnote by Papineau to Horgan on the eighth page of chapter 4 (I am afraid I don't know the printed version's page number). 11 Ibid., page 11 of chapter 4. 12 Ibid., page 18 of chapter 4.

What Makes an Effective Executive

Karrie Sebring BU531: Session 2 Harvard Article Review â€Å"What Makes an Effective Executive? † by Peter F. Drucker What is this article about as a whole? There is no science on how to improve effectiveness; effectiveness is a disciple and therefore can be learned by anyone. Drunker concludes that you don’t have to be a leader or possess specific personalities, strengths, values or beliefs to be an effective executive. Utilizing the following eight simple practices allows executives to be effective: Asking, â€Å"What needs to be done? † Asking, â€Å"What is right for the enterprise? † Developing action plans Taking responsibility for decisions Taking responsibility for communicating Focusing on opportunities rather than problems Running productive meetings Speaking as â€Å"We† rather than â€Å"I† The first two practices give executives the knowledge they need. The next four help them convert this knowledge into effective action. The last two ensure that the whole organization feels responsible and accountable. What are the essential points in this article? Executives need to ask what is right for the enterprise, rather than what is right for the owners, stock price, the employees or the executives. Asking this question does not guarantee the correct decision will be made; however failure to ask this question will nearly guarantee the wrong decision. Knowledge is useless until it has been translated into actions but actions need to first be planned to identify possible restraints and implications. The action plan should be a statement of intention rather than commitment and should be revised often because every success and failure creates new opportunities. The action plan needs to have a system for checking results against expectations. Lastly, the action plan has to become the basis for the executive’s time management, which is an executive’s most scarce and valuable resource. Executives need to take responsibility for communicating; executives need to share their plans, ask for feedback and indicate specifics on what information they need from their subordinates to get the job done. Good executives focus on opportunities rather than problems; they treat change as an opportunity rather than a threat. Effective executives ensure problems do not overwhelm opportunities and put their best people onopportunity tasks. Executives must make meetings productive and ensure that meetings are work sessions rather than bull sessions. A few key notes are to decide in advance what kind of meeting each session will be, end each session when the purpose has been accomplished and lastly, follow-up on each meeting. Effective executives have authority because they have the trust of the organization and therefore think of the organizations needs and opportunities before their own. Lastly, one rule stands; listen before you speak. How can you apply what you learned to business? What Makes an Effective Executive Karrie Sebring BU531: Session 2 Harvard Article Review â€Å"What Makes an Effective Executive? † by Peter F. Drucker What is this article about as a whole? There is no science on how to improve effectiveness; effectiveness is a disciple and therefore can be learned by anyone. Drunker concludes that you don’t have to be a leader or possess specific personalities, strengths, values or beliefs to be an effective executive. Utilizing the following eight simple practices allows executives to be effective: Asking, â€Å"What needs to be done? † Asking, â€Å"What is right for the enterprise? † Developing action plans Taking responsibility for decisions Taking responsibility for communicating Focusing on opportunities rather than problems Running productive meetings Speaking as â€Å"We† rather than â€Å"I† The first two practices give executives the knowledge they need. The next four help them convert this knowledge into effective action. The last two ensure that the whole organization feels responsible and accountable. What are the essential points in this article? Executives need to ask what is right for the enterprise, rather than what is right for the owners, stock price, the employees or the executives. Asking this question does not guarantee the correct decision will be made; however failure to ask this question will nearly guarantee the wrong decision. Knowledge is useless until it has been translated into actions but actions need to first be planned to identify possible restraints and implications. The action plan should be a statement of intention rather than commitment and should be revised often because every success and failure creates new opportunities. The action plan needs to have a system for checking results against expectations. Lastly, the action plan has to become the basis for the executive’s time management, which is an executive’s most scarce and valuable resource. Executives need to take responsibility for communicating; executives need to share their plans, ask for feedback and indicate specifics on what information they need from their subordinates to get the job done. Good executives focus on opportunities rather than problems; they treat change as an opportunity rather than a threat. Effective executives ensure problems do not overwhelm opportunities and put their best people onopportunity tasks. Executives must make meetings productive and ensure that meetings are work sessions rather than bull sessions. A few key notes are to decide in advance what kind of meeting each session will be, end each session when the purpose has been accomplished and lastly, follow-up on each meeting. Effective executives have authority because they have the trust of the organization and therefore think of the organizations needs and opportunities before their own. Lastly, one rule stands; listen before you speak. How can you apply what you learned to business?

Language and Imagery in Wuthering Heights Essay

In Wuthering Heights, Emily Bronte uses Language and imagery to create a very stark contrast between Heathcliff, and Edgar Linton. This contrast is not only illustrated in how these characters act, but also in their appearance, usual setting and the language that is used to describe them. Emily Bronte first uses the raw basics of the characters Heathcliff and Edgar Linton to right away let us know that these characters are polar opposites. She does this with the imagery of both characters. In chapter 7, Heathcliff describes Edgar as having light skin and fair hair, whereas in the same chapter it is mentioned that Heathcliff has dark hair and dark skin. This use of binary opposites suggests to the reader already, that Heathcliff and Edgar are complete opposites, right down to their core. This use of Binary opposites and imagery is also applied to where Heathcliff and Edgar live, Edgar living in Thrushcross Grange, the light, large house, and Heathcliff living in the dark, gloomy and sinister house of Wuthering Heights. This imagery of the two houses reflects the characters of the two men. Language is also used effectively and in abundance by Bronte to illustrate the two characters differences. Bronte uses contrasting Lexical fields pertaining to heaven and hell to not only show the contrast in character between Heathcliff and Edgar, but to suggest that one is good and one is evil. For instance Heathcliff is constantly being described as or being referred to with the use of words which relate to hell. His eyes are described as ‘devils spies’ and ‘ dark fiends’ by Nelly, and coupled with his appearance of being dark skinned and haired, he is closely associated with the devil, who represents evil. Edgar on the other hand, is described with a lexical field of a more heavenly nature. His eyes are referred to as being little Angels and his features are continuously called angelic and soft, which suggests he is similar to an angel, which is of course good. By using contrasting lexical fields for each character, Bronte uses selective language to suggest that these two are not only opposites, but they are Good and Evil. Heathcliff is, when being talked of, surrounded by sinister sounding words which aren’t necessarily talking about his character explicitly, but they help to create a dark and sinister atmosphere around his character. An example of this is in chapter seven where Nelly is talking about Heathcliff she uses words such as ‘lurk’ and ‘vicious’ and this is what creates this dark atmosphere. Bronte does the same with Edgar, as when he is talking or being talked about, words such as ‘gently’ and ‘beautiful’ are used and this helps to project a calm and soft atmosphere around Edgar, which is completely different to the atmosphere Heathcliff carries with him, and thus increases the contrast that the reader sees between Heathcliff and Edgar. Catherine brings our attention to the contrast between the two in chapter 9 where she says ‘(Heathcliff’s soul) and Linton’s is as different as a moonbeam from lightning, or frost from fire’ This use of binary opposites again suggests with the use of the words fire and lightning that Heathcliff is violent and harmful and burns, which again associates him with hell, and the use of Frost and moonbeam to describe Edgars soul to suggest he is soft, light, cool and calm reinforces the already stark contrast between the two and again suggests them not only to be different, but to be complete opposites. The fact that to most readers it would be obvious as to which out of either Heathcliff and Edgar is the fire and lightning shows how Bronte has been slotting words into the text as well as the individual characters, to make the reader associate Heathcliff with hell, and Edgar with Heaven. In conclusion, Bronte uses particular lexical fields which are binary opposites to each other and applies them to Heathcliff and Linton to exacerbate the contrast seen between the two. Bronte also uses imagery of their physical appearance and living place, paired with continuous subtle language choices to make the reader associate Heathcliff with Hell, and Edgar with Heaven, and this makes us not only see the two as contrasting characters, but bad and good, and at the completely different ends of the spectrum.